Philanthropy undertaken with the intention of generating a beneficial social or environmental impact is not enough in today’s world. Philanthrocapitalists today consider themselves as social investors who are driven more by measuring the impact of their engagement and maintaining its sustainability rather than just stopping at charity.

"...For philanthropists of the past, charity was often a matter of simply giving money away. For the philanthrocapitalists – the new generation of billionaires who are reshaping the way they give - it's like business.”

(Philanthrocapitalism by Matthew Bishop and Michael Green)

A series of key points should be analyzed from the beginning, such as the mission and vision of the client, the staffing, the infrastructure and the governance of the non-profit structure. It is very important to establish objective parameters in order to evaluate the performance of the project and the social impact of meeting the determined goals.